Skip to content
Threadline
See if Threadline fitsSee if it fits
← The Founder Authority System7 / 8

07

Change one thing, then retest

A piece that missed is not a failed thesis; it is a thesis with one wrong component. Change the component, the opening, the proof, the format, and run it again. Record whether the change worked. That record is the asset.

Illustrative case: Good idea, weak hook. Not a client result.

IDEAHOOKDISTRIBUTIONAUDIENCEDESTINATIONTHE PIECE · GOOD IDEA, WEAK HOOKRELEVANCE82OPENING74SIGNAL70EXPECTED MARK ▸ ACTUAL LEVEL · 0 TO 100 · ILLUSTRATIVE

01 of 05 · Illustrative case

Expected

  • Relevance: about 82 of 100
  • Opening: about 74 of 100
  • Signal: about 70 of 100