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05

Distribution is a place, not a blast

The buyer for a £20,000 engagement is not on every platform. Distribution is choosing the two rooms they are in and turning up there with the same argument until it is familiar. Nobody hires the person they saw once.

Pick the two rooms your buyer is actually in. 0 / 2

Not observable. It can still be worth publishing, but write down now that its result will be an anecdote, not evidence.