Listen before you speak

Your market is already telling you what it wants to watch: in the questions it asks on calls, the objections it raises before price, the words it uses for the problem. Write those down before choosing a topic.

Open each drawer. The language is already there. 0 / 5

01Discovery-call notes

The first ten minutes, before you start explaining. Write down the words they used for the problem, not yours.

02Support and delivery emails

What clients ask after they have bought. That is what the next buyer is worried about before they buy.

03The comment under a competitor's post

The reply that got more replies than the post. It is the market disagreeing in public.

04The sentence that made you wince

Because it was true. Keep it; it is the opening line of the piece you have been avoiding.

05The objection before the price

Whatever they say just before they ask what it costs. That is the real question.